COLUMBIA, Md., Apr 01, 2010 (BUSINESS WIRE) --Sourcefire, Inc. (Nasdaq:FIRE), the creators of Snort(R) and a leader in intelligent cybersecurity solutions, today announced that Everything Channel has recognized the company's Global Security Alliance channel program with a five-star rating in its annual Partner Program Guide. This honor, coupled with the selection of company founder and CTO, Marty Roesch, as a Security Superstar and Chris Peterson, Vice President of Worldwide Channel Sales, as a 2010 Channel Chief by CRN magazine, firmly establishes 2010 as Sourcefire's "Year of the Channel."
"The channel is an integral component of Sourcefire's business and future growth and we are committed to ensuring that all of our partners have the services, tools and technologies they need to succeed," said Peterson. "This recognition by Everything Channel is a testament to the strength of our channel program and increased investment in our partners, so that they can deliver the best security solutions to their customers."
With its new Global Security Alliance channel program, Sourcefire(R) is creating unique programs and incentives to help drive market penetration and partner loyalty. In 2010, the company has increased its commitment to the channel and is enabling partners with flexible levels of participation based on their organization's business goals and growth strategies. The program provides partners with deal protection, sales enablement training, market development funds and financial incentives for increased commitment to Sourcefire.
"Since its introduction earlier this year, Sourcefire's new channel program has greatly enhanced our ability to meet the security needs of our customers," said Steve Abbott, Senior Vice President, Security Solutions at Forsythe Technology. "We are pleased to see Sourcefire earn the five-star recognition from Everything Channel."
Everything Channel's Partner Program Guide recognizes companies' commitment and strength in their programs for reseller partners, including IT integrators, distributors, technology solution providers and consultants. The five-star partner program rating recognizes the elite subset of Partner Program Guide vendors who give solutions providers the best partnering elements in their channel program.
"We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities and information on the hottest new program offerings," said Kelley Damore, VP, Editorial Director at Everything Channel. "The quality of a technology vendor's partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year's five-star partner program winners for helping to drive greater revenue in the channel."
Sourcefire is consistently recognized for its innovation and industry leadership with more than 50 awards and accolades to date. In addition to the company's recognition for its channel program, Sourcefire was named to the Deloitte Fast 500 and Snort was named to InfoWorld's Open Source Hall of Fame. The Sourcefire 3D(R) System was named Best IPS/IDS by the 2009 SC Magazine Awards and Sourcefire was recognized by Baltimore SmartCEO's Future 50, which recognizes the region's fastest growing companies. To view Sourcefire's awards, go to sourcefire.com/news/awards/.
About Everything Channel (everythingchannel.com, channelweb.com)
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
